The Digital Advertising Alliance (DAA) recently announced two new mechanisms that will allow consumers to manage ad preferences on their mobile devices. (Loeb & Loeb LLP summarized the new mechanisms in an Alert.) These new consumer opt-out tools, which are intended to complement the existing opt-out mechanisms that are part of the DAA’s self-regulatory program for online targeted advertising, complete the DAA’s self-regulatory program for the mobile environment and set the stage for the enforcement of the program, which is expected to begin this summer.
Twitter revamped its retweet feature on Monday, making it easier for users to plug other people’s tweets and add commentary of their own, according to Mashable. This latest approach does not require copy-pasting instead you’re prompted to insert a remark before hitting the retweet button.
Twitter’s new harassment-reporting tool is making it easier for users to report threatening tweets to the police. Users who report threatening tweets now have the option of receiving an emailed report, summarizing the tweet, when it was sent and other information that may be relevant to law enforcement. It’s still up to individual users, however, to bring these reports to the attention of police and other officials. It’s not clear what, if any, impact this will have for police investigations. For more information read the rest of Mashable’s article. This is part of Twitters overall initiative to protect users and address incidents quicker.